Life is full of wonderful events and stories as moving and unique as ALL1. Stories worth telling. And what better way to do it than through two passions: motor racing and family. An initiative born out of misfortune, whose aim is to fulfil the 101 dreams of his friend and twin brother Alex, who died in a motorbike accident in 2017. A purpose that RIEJU wanted to be part of, joining unconditionally to help the biggest amateur team in history to compete in the toughest race in the world: the DAKAR Rally.
This was Alex's great dream that he never had the chance to fulfil: to one day take part in an edition of the prestigious and tough Dakar. Under this premise, and respecting his last wish, the Spanish brand wanted to show all its support to ALL1, a multidisciplinary team that goes beyond living any sporting challenge.
Today, ALL1 has become a lifestyle that was born to remind us that it is necessary to live the present to the fullest and pursue our dreams as a team, sharing our happiness with the world around us.
The fifth edition of the Dakar, which will be held in Saudi Arabia from 5 to 19 January, is set to be the most demanding to date, both for the riders and the machines. A great team that will be made up of young riders such as: Javier Amat (number 119), Pepe Martí (number 117), Carlos Llibre (number 114), Xavier Pes (number 116), Fernando Conde (number 118) and Josep Pedró (number 115). All of them will be fighting to reach the finish line in Yanbu, Saudi Arabia.
RIEJU's objective is to fight to give voice and opportunity to the biggest amateur team in history, a group of friends, full of ambition, talent and desire to do impossible things in a very tough and, at the same time, comforting competition: 1 prologue, 12 stages and 14 days of racing with 2 days of Empty Quarter. An adventure that will leave no one indifferent and a dream fulfilled that will last for eternity, as will the memory and the mark left by Alex Llibre.
It will undoubtedly be the start of an unforgettable year.
