RIEJU, the iconic Spanish brand with over 80 years of history, is set to write a new chapter in its journey with the unveiling of upcoming innovations at EICMA. The brand's latest teaser reveals a Naked model that promises to set trends on the streets, featuring an aggressive, minimalist, yet powerful aesthetic—pure Naked essence with all the sporty DNA and reliability that define RIEJU.
With this new model, RIEJU demonstrates its ability to adapt to market demands and its commitment to continuous innovation. The brand, synonymous with passion, technique, and sportiness, embarks on a new urban adventure that will undoubtedly mark a turning point in its history.
Jordi Riera, CEO of Rieju:
"We are thrilled to introduce a new face of our brand to the world—an innovative RIEJU that propels us into a new era. This new Naked model perfectly combines our rich heritage, embodied by our iconic RS range, with a bold vision for the future. With this model, we aim to honor our roots while continuing to innovate to meet the expectations of today’s rider."
Stay tuned, the Naked era of RIEJU is back!
The official unveiling of the new model will take place at EICMA, the International Motorcycle Show, in Milan from November 5th to 10th, where attendees will have the chance to see this and other brand innovations up close.
